Twitter Co-Founder: Spending Too Much Time On the Site is ‘Unhealthy’
Biz Stone, a cofounder of Twitter, told an audience in Montreal this week that spending up to 12 hours a day on the platform is not necessarily a great idea.
“To me, that sounds unhealthy,” he said on Wednesday at the Board of Trade of Metropolitan Montreal business conference, according to a report in The Guardian. Stone told the audience that users should leave the site after they found the information they were looking for.
“I like the kind of engagement where you go to the website and you leave because you’ve found what you are looking for or you found something very interesting and you learned something,” Stone said, according to the report.”I think that’s a much healthier engagement. Obviously, we want you to come frequently.”
Twitter doesn’t provide stats on the average amount of time users spend on the site. Alexa, however, pegs that time at about four and a half minutes a day on the site. According to a 2009 report by Sysomos, only 1.13% of Twitter users update more than 10 times a day. Some 85.4% of Twitter members tweet zero times a day and about 6.5% tweet once a day.
The relative healthiness or unhealthiness of compulsive tweeting wasn’t the only subject that Stone discussed. He also described how he thought it was important for entrepreneurs to take pride in their mistakes. Before Stone helped create Twitter in 2006 with Jack Dorsey, Noah Glass and Evan Williams, he created a company that let people send broadcasts to iPods. “We thought we were geniuses,” Stone said, according to The Montreal Gazette. “It turns out it was called podcasting and people were already doing it.”
Stone also outlined his vision of social media — including Twitter — as a positive force. “The more connected we get through all social media, the more humanity can move as one,” he said. “Maybe I’m just being hallucinogenically optimistic, but the idea that once we’re connected we’ll be able to move together, suggests we’ll be able to get a lot more done in a lot shorter time.”asdf Back