Steve Rubel and Paul Dunay

6/4/2011

Steve Rubel is EVP/Global Strategy and Insights for Edelman - the world’s largest independent public relations firm. In this role, Rubel studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, “tradigital,” owned and social channels.

Networked Insights is an already-established player in social intelligence informing $2.2 billion of media spend for the companies like RIM, Millercoors, Kraft, McDonald’s and Oscar Mayer.

The company measures and analyzes social data and conversation in a totally different way that goes far beyond sentiment analysis – to drive important marketing and media buying decisions like celebrity endorsements and why shows to bank on for Upfronts.

Networked InsightsListen to segment

Guest: Paul Dunay

Segment Urls:
http://networkedinsights.com/

Networked Insights is an already-established player in social intelligence informing $2.2 billion of media spend for the companies like RIM, Millercoors, Kraft, McDonald’s and Oscar Mayer.

The company measures and analyzes social data and conversation in a totally different way that goes far beyond sentiment analysis – to drive important marketing and media buying decisions like celebrity endorsements and why shows to bank on for Upfronts.

They’ve coined the term “Social lift” to describe the engine that enables a brand (like Kraft) to place the minimal effective amount of advertising needed to reach targeted audiences.