Krista Neher

Krista Neher has over 10 years of marketing experience and is an educator, best-selling author and international speaker on digital internet marketing  and social media.  Krista is currently the CEO of Boot Camp Digital a marketing consulting and training company that emphasizes the creative use of technology and social media to grow brands online.  Krista is also the Managing Director of the Institute for Social Media at Cincinnati State where she created and runs the social media marketing certification program.

Krista has trained thousands on social media and internet marketing including creating customized training programs for the biggest and best companies.  Krista has provided marketing solutions for Fortune 500 companies as well as start-ups and small businesses.  Krista brings a unique combination of traditional marketing skills and experience, technical knowledge as well as creative new marketing approaches with an emphasis on online and social media marketing.  In addition to Boot Camp Digital Krista runs Tech to Execs, an executive and CEO consumer technology coaching program that shows busy executives the new technologies that are impacting their organizations.

Krista has deep roots in marketing having worked at Procter and Gamble (originally in Canada EH?)  for 5+ years in a career spanning sales, finance and marketing. While at P&G Krista worked on the biggest brands and on some of the largest and most successful product launches in product categories including customer sales teams, laundry detergents, coffee and Pur water.  She also created and ran a variety of successful corporate training programs and was officially trained and certified as a P&G trainer.  Krista had a strong track-record of performance and was consistently promoted and recognized for outstanding work.

Prior to Boot Camp Digital, Krista was the VP Marketing for Photrade.com, a technology start-up where she successfully used branding, strategic marketing, technology and social media to grow the business.  Krista was a social media marketing pioneer, with Photrade being one of the first companies to use twitter for business and running two extremely successful corporate blogs. Krista is an active blogger and social media enthusiast, blogging on technology, marketing, branding and social media.

In addition, Krista has gained industry prominence through blogging, speaking and associations.  Krista blogs at The Marketess as well as for Ad:tech, The American Marketing Association, Ad Club Cincinnati, Ad Rants and Mobile Marketer.  Krista attends and speaks at a wide range of industry events including: Search Engine Strategies, Ad:tech, BlogWorldExpo, BlogHer, Blog Indiana, The American Marketing Association, The Ad Club, Digital Hub, WordCamp, PubCon, Affiliate Summit, Consumer Electronics Show, Mobile Marketing Forum and PodCamp.  Krista is an internationally recognized speaker and blogger on social media and digital marketing.  Krista also sits on the advisory boards of a number of organizations and was formerly a Dale Carnegie Assistant Business Coach.  In addition to her work in the social media space Krista is Chartered Financial Analyst.