Steve Smith, CEO, Roving Eyeball, Inc., is a former media and American Studies academic (Brown Ph.D., 1990) who taught at Brown and University of Virginia through the mid-nineties when he left university life to pursue a consulting and writing career in new media. He has covered all aspects of the digital transition in the page of Mediapost’s OMMA and Media Magazines and as their Mobile Insider columnist, one of the first regular chronicles of mobile marketing. He programs and hosts numerous Mediapost conferences, including OMMA Mobile, OMMA Behavioral, OMMA AdNets and OMMA Publish. He also covers the digital transition of the magazine industry in the pages of Media Industry Newsletter. He has consulted with a number of old and new media companies on their digital strategies.