Gabe Zicherman and John Wall

3/25/2012

Gabe Zicherman, author of Gamification by Design and Chair of the Gamification Summit, talks about applying game mechanics to marketing.

Gamification is the hottest topic in business. Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by 2015, spending over $2Bn on related products, services and technologies according to M2 Research. Over three days, GSummit 2012 SF will deliver hands-on workshops, share best (and worst) practices, showcase new products and ideas, disseminate data, inspire each other and offer networking to create a more fun and engaging world. Topics covered will include gamification, loyalty, engagement, enterprise, retail, health & wellness, education, and much more.

John Wall, cohost and producer of Marketing Over Coffee, talks about keeping up with the cutting edge of technology and marketing.

Marketing Over Coffee is an internet radio program (podcast) that covers both classic and new marketing. Your hosts, John Wall and Christopher Penn, record the show in a local coffee shop every week and publish the show on Thursday mornings. Because it’s a podcast, you can download the shows and listen to them whenever you want – in your office, on your commute, where and whenever is convenient for you. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get out of casual conversation outside of the office.

GamificationListen to segment

Guest: Gabe Zicherman

Segment Urls:
http://gamification.co

Gabe Zichermann (b. 1974) is an entrepreneur, author, highly rated public speaker and gamification thought leader. He is the chair of the Gamification Summit and Workshops, and is co-author of the book “Game-Based Marketing” (Wiley, 2010) where he makes a compelling case for the use of games and game mechanics in everyday life, the web and business. Gabe is also a board member of StartOut.org and facilitator for the NYC chapter of the Founder Institute. A native of Canada and resident of NYC, Gabe frequently muses about games and the world at http://Gamification.Co

Gamification is a dynamic and exciting industry that brings together game mechanics and marketing to create engagement and solve problems.

Gamification Co is your one stop for the latest news, insight, research and commentary on gamification. Come here to find the best technology providers, read about the most exciting companies, attend one of our events and workshops, or just connect with experts.

Stay up to speed on the latest developments with Marketing over CoffeeListen to segment

Guest: John Wall

Segment Urls:
http://www.marketingovercoffee.com

Marketing Over Coffee is an internet radio program (podcast) that covers both classic and new marketing. Your hosts, John Wall and Christopher Penn, record the show in a local coffee shop every week and publish the show on Thursday mornings. Because it’s a podcast, you can download the shows and listen to them whenever you want – in your office, on your commute, where and whenever is convenient for you. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get out of casual conversation outside of the office.

John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn, and has been featured on iTunes.

His work has been profiled by CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, DM News, and the Yahoo! Year in Review.

He has held positions specializing in Customer Relationship Management and sales support systems at both venture funded and privately held businesses (companies including MarketingSherpa and the Digital Consulting Institute), working with clients such as Microsoft, Oracle, and Salesforce.com.

John has lived in every corner of the United States and now resides outside of Boston. You can see what he is up to at RoninMarketeer.com