David Braun and Guy Kawasaki

4/14/2013

David Braun, founder and CEO of Capstone Strategic, talks about how to be smart about acquisitions and how to use acquisition strategies to grow your business.

Capstone is the meeting point of passion and process in the field of mergers and acquisitions. As master advisors to companies worldwide, we can help you grow more quickly, safely and profitably.

Guy Kawasaki, author of APE and What the Plus!, talks about the new age of publishing and why the entrepreneur has to wear many hats.

In 2011 the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”

With Shawn Welch, a tech wizard, Guy wrote APE to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: a successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur.

Guy and Shawn call this “artisanal publishing.”

Artisanal publishing features writers who love their craft, and who control every aspect of the process from beginning to end. In this new approach, writers are no longer at the mercy of large, traditional publishers, and readers will have more books to read

APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is for you.


Capstone StrategicListen to segment

Guest: David Braun

Segment Urls:
http://capstonestrategic.com

External growth is a game with rules. Companies that know and follow the rules win. Companies that don’t fail, sometimes very expensively. The single most important rule is to have a plan – one that maps the entire process from the start of your search to the birth of the newly merged entity.

Focusing only on due diligence or price or integration is a common mistake that leaves other vital business undone. The strength of your plan should lie in its breadth as much as its depth. Capstone is unique in its total strategic approach to the acquisition process. Our Road Map to AcquisitionSM has been tried and tested through one sound deal after another.

What the Plus!Listen to segment

Guest: Guy Kawasaki

Segment Urls:
http://www.guykawasaki.com/

1987 was the last time I wrote a book about a product (The Macintosh Way). After using Google+ for a few months, I felt the need to write another product-oriented book. This book explains “what the plus” makes Google+ as special as Macintosh.

My goals are to help you to derive as much joy and value from Google+ as I do. My topics include: How to circle people, how to perfect your profile, how to craft effective posts, how to comment, how to respond to comments, and how to share photographs.