Amy Abatangle and Matthew Edgar

8/11/2013

Amy Abatangle, VP of Sales & Marketing at Untangle, talks about protecting your computer network and monitoring employee Internet usage.

Untangle is a Linux-based network gateway with pluggable modules for network applications like spam blocking, web filtering, anti-virus, anti-spyware, intrusion prevention, bandwidth control, captive portal, VPN, firewall, and more.

Matthew Edgar, founder and developer for at SpringTrax, tells us how to keep a website error free.

Knowing that a problem exists with your website's 404 not found error page isn't really enough, especially if that broken link is costing you a significant amount of visitors—potential customers. You need to correct the problem quickly to recover your lost visitors before that 404 error page causes you to lose more customers.

To help you fix your broken link problems quickly, we'll recommend solutions in the alert email. That might include correcting the source link, recommending where to redirect the people reaching that particular error page, or recommending content changes on that 404 page. We adjust the recommendations based on the nature of each broken link. SpringTrax will never provide generic advice.


UntangleListen to segment

Guest: Amy Abatangle

Segment Urls:
http://www.untangle.com

Untangle is a Linux-based network gateway with pluggable modules for network applications like spam blocking, web filtering, anti-virus, anti-spyware, intrusion prevention, bandwidth control, captive portal, VPN, firewall, and more.

Amy Abatangle began working on the web as a doctoral fellow at Columbia University. She relocated to Silicon Valley in 1995 and has been a leader in online strategy and operations at companies including Apple, Oracle, Women.com and VeriSign. Her passion for new technology and evolving market opportunities lead her to start her own consulting practice, working with start-ups to develop their web marketing, demand generation, social media and e-commerce strategies. Amy has enjoyed a variety of roles in engineering, product development, marketing and sales operations; she now spearheads Untangle’s sales and marketing initiatives.

SpringTraxListen to segment

Guest: Matthew Edgar

Segment Urls:
https://springtrax.com

SpringTrax helps you find, understand, and fix your website's not found 404 errors. SpringTrax was founded in early 2013 and is based in Denver-metro, Colorado.

The SpringTrax Approach: Errors Happen...Do Something About It

Sad but true: sometimes people will reach a not found error page on your website. In general, you lose the large majority of the people who reach a not found error page (we've found somewhere around two-thirds of people who reach an error page will leave your website). This is terrible and costs your company business.

SpringTrax exists for two reasons:

  1. Tell you not just what error pages exist on your website (there are plenty of tools that do that), but tell how those not found errors really impact your business.
  2. Help you find the best way to fix those not found errors, quickly and easily.
Our Goal: Quick & Easy Fixes

Your time is precious and you have plenty of other things to do for your website. Our goal is to help you fix your website's broken links without making you spend time analyzing lots of data.

To save you time, SpringTrax collects and analyzes data about your broken links for you. We use that data to help you determine which not found errors are the most critical to fix and determine the best way to fix those errors.

All recommendations we provide are specific to each error. You'll never get generic recommendations about your website's not found error pages from us.

Aren't There Other Broken Link Tools?

Yes, there are alternatives. However, those tools offer an incomplete look at your website's not found 404 error pages. SpringTrax stands apart from other broken link tools for three main reasons:

  1. First, we tell you about broken links people are actually looking at on your website. Also, SpringTrax reports on broken links from all types of sources, not just links contained within your website. This helps you gain a deeper understanding of your website's not found errors.
  2. Second, we help you understand what people are doing when they reach a not found error page. How many customers are you losing? Of the customers that stay, what did they do next? You need to understand the impact broken links have on your business.
  3. Third, we take what we know about your broken links to help you fix those not found errors. We offer specific recommendations based on everything we know about that broken link.